Global brand Chevrolet is holding ‘GM Immersion Week’, which provides customers with various product experiences and generous prizes through exhibition booths installed at eight Costco branches nationwide.
This event, which will run for 8 weeks starting May 20, was planned to expand customer experience opportunities to see and feel Chevrolet vehicles in person. Chevrolet’s representative models, the Trax Crossover and Trailblazer, will be displayed at the exhibition booth, and a consultation booth will be set up where professional consultation, quotations, and even contracts can be provided.
Customers who participate in the event will also be given the opportunity to win generous prizes. Chevrolet will give away one Chevrolet Trax Crossover Redline trim as a prize through a drawing among customers who visit the exhibition booth and apply for the lucky draw event during the event period. In addition, a 5-year Costco annual membership worth approximately 200,000 won will be provided to all customers who contracted and shipped a vehicle on site, and customers who received a quote consultation and made a test drive reservation will receive a 1-year Costco annual membership. (However, until stocks last) The prize drawing for the Lucky Draw event will be held in July when all events end.
‘GM Immersion Week’ starts at Costco’s Daegu branch on May 20th, followed by Hanam branch (5/27), Ulsan branch (6/3), Busan branch (6/10), Ilsan branch (6/17), and Cheonan branch. (6/24), Sejong branch (7/1), and Daejeon branch (7/8), and will tour 8 Costco branches nationwide, and the event will be held for a week per branch.
Myeong-ok Yoon, Chief Marketing Officer and General Manager of Communications at GM Korea Plant, said, “In order to further expand the product experience of domestic customers, we have held an exhibition event through collaboration with Costco, an American grocery store with many visitors.” He added, “Through this opportunity, many customers “We look forward to experiencing Chevrolet’s models, which are receiving the best reviews in overseas markets, and even being lucky enough to win generous prizes,” he said.
In addition, in celebration of Family Month in May, Chevrolet is carrying out the ‘Bring Your Family to Chevrolet’ promotion and provides various purchase benefits to Trailblazer and Trax crossover customers. If a customer purchasing The New Trailblazer in May selects the combo installment program (a combination of cash support and installment benefits), they will receive cash support of up to 1.5 million won and up to 36 months of installments at a 5.9% interest rate or 6.5% interest rate. Installment benefits of up to 72 months are provided. In addition, customers can choose from a variety of installment programs, including 36-month interest-free installments (advance rate of 30%), ultra-low-interest installments of up to 36 months at a 4.9% interest rate, and a super long-term program that allows installments of up to 72 months at a 5.9% interest rate. .
Chevrolet has provided up to 36 months of installment benefits at a 4.5% interest rate or up to 60 months of installment benefits at a 4.9% interest rate for customers who purchase the Trax crossover in May. In addition, through the ‘Spark Upgrade Program’, which will be implemented during the month of May, when Spark owners dispose of their existing vehicle and purchase a new Trax crossover, they will receive up to KRW 1 million, including KRW 700,000 in cash support and a gift certificate of up to KRW 300,000. provides benefits.
