The full-size pickup truck Sierra of General Motors (GM)’s premium pickup/SUV brand GMC was selected as the ‘2024 Korea Car of the Year’ (hereinafter referred to as ‘2024 Korea Car of the Year’ hosted by the Association of Automobile Journalists of Korea (Chairman Hee-soo Kang, AWAK). It was selected as ‘Pickup Truck of the Year’ in ‘Car of the Year’.
The Korea Automobile Journalists Association selected 40 models out of a total of 78 new car models released in 2023 as candidates for the Car of the Year category, through actual car tests and reporters’ votes held at the Speedium in Inje, Gangwon-do on January 24th. The car of the year was chosen. In the ‘Pickup Truck of the Year’ category, the GMC Sierra achieved the feat of being selected as the ‘Pickup Truck of the Year’, beating out prominent domestic and foreign pickup trucks such as the Ford Next Generation Ranger and KG Mobility Rexton Sports & Khan (Kulmen).
Myeong-ok Yoon, Chief Marketing Officer of GM Korea, said, “GMC Sierra is a monumental model that is pioneering the full-size luxury pickup truck market in the domestic market, and a pickup truck must have a bold design, powerful performance, luxurious interior space, and cutting-edge convenience features. “It is an all-in-one model that has everything to do,” he said. “The 2024 Sierra, which has further upgraded its marketability such as an active variable exhaust system and new colors, will guide domestic customers to the world of the authentic American premium lifestyle with an overwhelming product experience.”
Sierra, launched in February of last year, is the flagship model representing the GMC brand. It sold out its first domestic shipment of 100 units within two days of launch and is still receiving great interest from consumers. In particular, the Sierra is the first full-size pickup truck to be officially released in Korean history, and is evaluated as a monumental model that is pioneering the ultra-large pickup truck segment in the domestic market.
As a full-size pickup truck, the GMC Sierra has an overwhelming body size of 5,890mm in length, 2,065mm in width, and 1,950mm in height. As a result, it features a spacious interior space decorated with premium materials and a cutting-edge infotainment system, as well as a spacious external storage box that can accommodate two motorcycles. In particular, the Six-Function MultiPro Tailgate, which can only be found in GM models, is applied to the loading box, allowing the tailgate to be transformed into six shapes depending on the purpose, providing optimal space utilization and convenience.
The engine is equipped with a 6.2L V8 direct injection gasoline engine, the symbol of a large American pickup truck, and delivers explosive performance with a maximum output of 426 horsepower and a maximum torque of 63.6kg·m. In addition, fuel efficiency was achieved through the application of a 10-speed automatic transmission and GM’s proprietary Dynamic Fuel Management system.
For driving performance that covers both on-road and off-road, the Autotrac™ active 4×4 system, GM’s four-wheel drive technology, drive modes that can respond to various road environments, and suspension that detects the road surface in 1/500th of a second units A real-time damping suspension system is also installed, which provides a comfortable and stable ride by adjusting the damping force. In particular, the application of a differential lock, which is essential when escaping from a rough road, 22-inch alloy wheels, a heavy-duty engine air filter, and a heavy-duty external cooler provides performance that can handle extreme road conditions such as off-road or heavy snow that cannot be reached by ordinary cars. secured.
As it is a pickup truck made in the United States, its trailering performance is also excellent. It can tow a large caravan with an overwhelming towing capacity of up to 3,945 kg, and the StabiliTrak Stability Control system includes Trailer Sway Control and brake pressure that can be adjusted according to the load of the trailer. A variety of specialized trailering technologies, such as an integrated trailer brake system that detects trailer zones and a blind spot warning system that even detects trailer zones, are applied as standard, providing drivers with the best towing environment.
GMC Sierra has recently upgraded its marketability by applying new features and options through a model year change. Starting with the 2024 Sierra, all trims are equipped with a new ‘Active Variable Exhaust System’, and when ‘Sports’ and ‘Off-Road’ modes are selected, the exhaust valve is fully opened, allowing you to experience the magnificent exhaust sound that can only be felt from an authentic American V8 engine. .
In addition, the 2024 model will be equipped with the optional smartphone wireless charging system as a standard feature, and new interior and exterior color options will be applied. The exterior color was a new indigo blue color instead of the existing Pacific blue color, and the interior color was Denali, the same jet black interior as before, and the Denali-X special released to commemorate domestic sales. The edition further enhanced the sense of luxury by applying the optional brown stone interior as standard.
Meanwhile, GM is offering installment benefits of up to 36 months at an interest rate of 5.5%, or up to 72 months at an interest rate of 6.0%, to customers who purchase the GMC Sierra during the month of February. In addition, customers who own imported pickup trucks can receive an additional 2 million won in support when purchasing a Sierra.
