Porsche unveiled the Macan Electric Design on the 23rd. The Macan Electric is the brand’s first electric SUV and reflects the identity of the existing internal combustion engine Macan. In particular, the Macan Electric features a sports car-style design that takes air resistance into account. It will be officially released at 8:30 pm on the 25th, Korean time.
The Macan Electric is the first case of electrifying an existing model into an electric vehicle and is Porsche’s first electric SUV that reflects the identity of the existing Macan. The Macan Electric World Premiere will be broadcast live through the Porsche Newsroom on January 25th at 8:30 PM, Korean time. After the live broadcast ends, it will be available as VOD.
The Macan Electric maintains Porsche’s unique sports car proportions in the compact SUV segment and features a more sporty and dynamic atmosphere with a refined design. The Macan Electric recorded an aerodynamic drag coefficient of 0.25Cd, demonstrating the successful collaboration between designers and aerodynamic engineers.
Michael Mauer, head of Style Porsche, said, “As a new model, Porsche’s sports car must maintain its unique identity while making noticeable changes. “For Porsche, consistent visuals are important, and it is important to find the perfect balance between Porsche’s unique essence and innovation.”
“The Macan Electric is positioned as the most aerodynamic SUV on the market. The fundamental proportions of the vehicle were taken into consideration from the initial packaging stage. The Macan Electric maintained Porsche’s unique sports car proportions. “At a glance, the Macan Electric embodies the typical Porsche and Macan identities.”
